32) 5G Technology. Longer Content For SEO And Lead Generation, The trend has been to create bite-sized content pieces super focused with a "read more" call to action. In addition, some folks have proposed that federated learning can occur with only encrypted data moving to the cloud so that we can learn even when we don’t know what it is we are learning! Forbes Communications Council is an invitation-only, fee-based organization for senior-level communications and public relations executives. Among them are statistics on how businesses of all sizes are increasingly moving communications to the cloud, how communication tools are proliferating faster, how workplace behaviors have changed wildly, and how businesses are losing money due to inefficient communications … It’s important to stay on top of the trends—and know which ones will work—so you can make sure you’re effectively reaching your audience. In a world gone mad for mobile, arguably one of the most significant digital marketing trends of 2020 is the dawn of 5G technology, or fifth generation of mobile technology. In 2019 the 3GPP standards process was all over trying to define use cases for these new, and potentially massive, applications. - Jennifer Brantley, The Cowfish Sushi Burger Bar, 13. Questions about an article? These efforts can increase website traffic and even entice customers to come in store for exclusive deals. This process will continue into 2020 and, needless to say, there will be winners and losers. As message clutter grows across digital channels, companies need to capture and keep customer attention. Research has shown that trust among government is down, and more people are looking to their workplace and brands that emulate their personality and beliefs to drive change. After all of the hype of 2019 we are tempted to predict that 2020 will be a year of adjusting for reality in the IT convergence at the network edge. As always we welcome your feedback. A theme that has quietly but manifestly moved into a rather central position in the discussions on the evolution of wireless communications is that of meta-materials. They’re leveraging master data to build more complete profiles of customers’ needs, wants and preferences, and matching profiles with appropriate ads and content. The first step in this process is, in fact, the deployment of mmWave 5G components, and the ongoing trials are providing an unprecedented wealth of data on how signals propagate at these frequencies, especially outdoors. Metamaterials are typically arranged in repeating patterns, at scales smaller than the wavelength of the waves they seek to mold, and their properties emanate precisely from these patterns. By answering repeated questions and making targeted product suggestions, chatbots allow brands to both improve and streamline their customer service. There has been a wave of innovation in the field of communication technology that is only going to continue over the next few years. All Rights Reserved. With Instagram, Facebook and Twitch already well-placed, and LinkedIn on their heels, brands and companies will turn to live video as a more authentic way to share their story, as consumers will grow increasingly skeptical of overly-polished, corporatized videos. Find out if you qualify at Fo…. There's no highly accessible way to measure success clearly today, and we're seeing lots of experimentation in format and content—from editorial to branded, episodic content. We nevertheless hope our list provides you with some level of inner peace. This update heralds a new era of digital communications and its impact will be felt across virtually every industry. The latest technology trends in information technology predict that as 5G rolls out in 2020, smartphone providers will also have to upgrade their devices, in order to support the new infrastructure. It’s too soon to tell whether these meta-surfaces can be a transformational development, or merely an anecdotal re-incarnation of good old relays. - Maria Juan, Peerfit, One marketing trend with staying power is the pairing of a national or global corporation with a local business. In 2020, we can see the huge impact that digital marketing has had over the last decade, and more. Forbes Communications Council members share the communications and marketing trends they predict we'll see in the upcoming new year. Live video in 2020 will be the domain of companies and brands. Asha Keddy of Intel says: Statements and opinions given in a work published by the IEEE or the IEEE Communications Society are the expressions of the author(s). - Max Kornblith, Radvocate, Brands have already started moving in this direction and will continue to execute campaigns that specifically target a dedicated group of customers or a niche audience. OK, maybe the cell phone isn’t exactly dead but the Financial Times ran an article in October with the headline “Apple’s wearables and services drive revenue as iPhone sags”, so if not dead it is showing its old age. Efforts are underway to design antennas based on meta-materials, say for massive MIMO, that could incorporate some of the signal processing functionalities directly on the antenna structures, and antennas based on meta-resonators that could be more compact and broadband than regular antennas. Brands are tapping lettering masters to draw their in-store signs. The more advanced technology gets, the more targeted we become. Note that in these cases the IoT isn’t the slave to a phone but an ecosystem all by itself with some very unique requirements that are now driving URLLC. Let’s see where we are a year from now…. Your humble editorial board will stick to the technology side of this and stay away from the politics and business side. New communications and marketing trends are constantly popping up and evolving, changing the way we work. PLUS a free mini-magazine for you to download and keep. - Melissa Kandel, little word studio, Given 2020 is an election year, I predict that we will see more brands take a stand on issues that impact their brand purpose and audiences. Expect to hear a lot more as this starts to roll out in big manufacturers like Mercedes, Bosch and Foxconn. This process will continue into 2020 and, needless to say, there will be winners and losers. Broadly speaking, a metamaterial is an artificially structured material that allows controlling and influencing the flow of electromagnetic waves (or possibly of other types of waves). It seems that these platforms could be used as potential way to offer high data rate, high reliability and ultra-low latency access and backhaul/fronthaul to future wireless networks. Since 2020 is an election year, local broadcast media in many markets will be increasingly saturated with political ads—and increasingly expensive. - Carly Driscoll, TWIO Brand, I think the influencer and influencer agencies trend will continue to grow. It's all about the consumer, and the consumer not only demands, but also expects to receive relevant, personalized content at the right time and in the right place. Mea culpa (hope I spelled that correctly). Companies will also increasingly bring influencer management in house. Even though gated content is effective at driving leads, it doesn't help when it comes to SEO, keywords and site rankings. New technology communication platforms make it possible to collect a wealth of data to inform your communications strategy. Increasingly Granular Personalization, Personalization is key. A not-for-profit organization, IEEE is the world's largest technical professional organization dedicated to advancing technology for the benefit of humanity.
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