Hi Ahmed, The products/services in the tourism and travel industry are consumed as they are produced. Main services are the main reason that attracts tourists, while secondary services are necessary and complementary to the main services. In my further posts I will discuss traditional marketing measures and social media marketing for this industry and I will slowly approach the ubiquitous ROI. The products/services in the tourism and travel industry are consumed as they are produced. But especially in the tourism markets – as stated in the post – the perception of quality is totally people-driven. Free Powerpoint Templates Page 1 Free Powerpoint Templates Service characteristic of hospitality and tourism marketing kurniawangilang@yahoo .com 2. Sorry, your blog cannot share posts by email. It is challenging to deal with the customer perception of the product (the perceived quality) as it is highly affected by numerous uninfluenceable aspects such as weather, construction sites, other customers etc. As an uncertainty in customer demand leverages this issue, hotels and travel agencies tend to overbook available rooms and seats. Service characteristic of hospitality and tourism marketing 1. Perishability 2. I’m sorry but there was not one single source for this collection. Tourism is the industry that helps a country to get economical stability. Travel products are fairly inflexible in terms of fluctuation. These are all relevant characteristics, which have to be taken into consideration for marketing activities. Instead, I collected the characteristics form various books and (mainly) internet sources. Perishability is one of the most important characteristics of the tourism industry. Hotel rooms and cable car seats cannot be warehoused for futures sales. Eating and drinking services: While undertaking tourist trips in a given area, food and drink must be available that would enable the tourist to enjoy his tourist trip. ( Log Out /  6) The most important characteristic of tourism services is seasonality, as there is a peak season where the tourist demand increases, which makes the tourist supply not meet the needs of tourists. The tourism industry builds entirely upon people. . Good customer service ensures more opportunities for business for the service providers. – invested capital that has to pay off. Change ). Twenty trends that will shape the next decade, Four factors of transformational leadership behavior. i want to use some details in my thesis about the social media using facebook and tripadvisor 2Tourism services are required for the presence of the customer, so the tourism product cannot be transported nor sent, which requires the necessary transportation means for tourists to move towards a region tourism. Customer service and the customers’ need of consistency and reliability exists in every industry and it’s getting more important through the customers’ power in social networks. When a hotel room is not booked tonight, you cannot take ‘tonight’ and sell it tomorrow. The 4 characteristics of service are intangibility, inseparability, variability, perishability. And that’s not all – all those investments are attached to one locality which means that those tourism companies are to a huge extent dependent on the attractiveness of the region, the country, its surroundings and so forth. Railways that facilitate transportation. 5- 5The lack of elasticity of tourism demand in the short term, as the activity of tourism institutions cannot be changed to other activities in a quick time. A night in a hotel, a day in a ski-resort, the calm flight with the nice attendant, and the smiling tour-guide taking you to the peak of an alpine mountain – all this cannot be touched. Tourism activity is a service activity that depends heavily on the human element, unlike other sectors that have known technological development so that they depend on mechanization in their production, and the human element performs in tourism activity.”  The role of the main pillar on which the sector depends in achieving its goals. When a hotel room is not booked tonight, you cannot take ‘tonight’ and sell it tomorrow. Even the same hotel room in the same week with the same weather can be perceived differently due to the mood of the chef. We summarize them as follows:.1The impossibility of transporting or storing the tourist product. Create a free website or blog at WordPress.com. Perishability is one of the most important characteristics of the tourism industry. 8- The multiplicity of production destinations, as tourism is an interconnected and complex industry and contains many services, some of them large and independent in themselves such as the hotel industry, transportation, and all. Post was not sent - check your email addresses! Talking about hotels and other accommodations there is usually a big capital lockup in the assets. There are merely attempts with photographs and video cameras. Tourism products are intangible. The picture cannot really reproduce the sentiment)… Tourism is a subjective picture planted into the customers’ minds. .4The possibility of substitution, that is, the replacement of some tourism products with each other, such as means of transport. Products of the tourism industry always differ. Rational product attributes like price, nights of stay, and additional services can only be compared to a minor degree. Services cannot be touched, held, tasted or smelt. Offers and products by tourism companies are generally easy to copy. So stay with me! 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Change ), You are commenting using your Facebook account. Their travel or residence in the tourist facilities far from their original place of residence. The motives, desires and expectations of tourists differ greatly, as well as the difference in the level of income for tourists, which makes the difficulty of influencing their behavior and convincing them collectively is very weak on the one hand, and the inability to produce or provide a service that meets their needs at the same time on the other hand. The products sold by tourism companies both can’t be reproduced or reused. Tourism services differ in importance to the recipient of the service, including main and basic services and secondary or side services. i would be pleased if you can you provide me with the source of your article if possible to refer at in my thesis??

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