But when I met Nick Stamoulis at Brick Marketing, I knew that I was working with an honest and reputable company that would guide me through the world of SEO. Traditional Marketing. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. Do you Really Need to Optimize Your Content for SEO. I was recently emailing with a Credo client (who I have known for a while) who contacted me because he had reached a certain point in his bootstrapped SaaS business and was ready to investigate working with a professional marketer to help him grow it through great SEO and content marketing. Often, the dichotomy painted is between what I call “local-based” and “outsourced.”. – Pat Hennel Director, Global Marketing Services, Silvon Software, Inc. “When we began searching for an SEO service provider, our team had a limited understanding of what SEO entailed. I couldn’t give a stronger recommendation; they are simply great!”, – Connie Childrey, DataDirect Technologies, “When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. From the solid SEO foundation Brick Marketing built for GrowthForce during our initial onboarding, to our ongoing daily/weekly tasks and our monthly analytics and check in calls, our Brick team keeps us on track and up to date. They are not just an SEO consultant, but an integral part of my team. We can’t be more appreciative of their personal commitment to us and our success, and “hands on” management of our account. The cons of hiring a local-based marketing provider include: A local marketing firm, especially in a locale smaller than a major city, may not have access to talent of the same level as a firm located in another area or that hires people from anywhere. In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. Second, when I say “local-based” or “local” I mean “someone in your physical proximity.” There are those in the SEO space who call themselves “local” such as “local SEOs,” which is someone who specializes in helping physical location businesses rank. A one-shot deal. An agency in New York City is probably more expensive than an agency in Kalamazoo Michigan. Consulting with marketing professionals in the countries you intend to serve can help you discover local nuances and learn how to effectively reach your customers in that market. Thank you Nick Stamoulis and the Brick Marketing team!”. And, our referral traffic from LinkedIn has been phenomenal — with initial increases as high as 468%! A local provider may be able to come to your office to pitch you or go over recommendations, can take you to lunch, and may even know people in common with you who can vouch for them. This has included website optimization based on a well thought out keyword strategy, launch of a corporate blog, and the promotion of Silvon content via industry forums and numerous social media sites. 101 Federal Street, Suite 1900 Our web traffic overall has risen more than 30% and continues to grow. I highly recommend Brick Marketing for any SEO related projects.”, – Navdeep Sidhu, Director – B2B Product Marketing B2B.com, “I didn’t realize how much we were missing from not having an online presence until I started working with the SEO firm Brick Marketing. Local doesn’t always mean cheaper. I will highly recommend Brick Marketing to all of my clients. The flexible approach of the SEO firm Brick Marketing helped us meet our goals, drive traffic to our website, and increase the number of calls we received regarding our services. Rand Fishkin, cofounder and former CEO of Moz, said "GetCredo.com is one of the few trustworthy places to find a good SEO.". Moreover, our account rep has been a professional and knowledgeable resource at every turn. I live in Denver, and so a local-based marketing provider would be someone in the Denver metro area. Credo has saved thousands of businesses time and money by connecting them with pre-vetted digital marketing providers since 2013. But the reality is, a local firm may not be as professional and polished as a firm located elsewhere. We can help. They would ideally find one that is the best fit while also having a track rate of success. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. Third, when I say “marketing provider” I am including both agencies and consultants. You do get what you pay for, but you also shouldn’t pay more than you have to. How to schedule Instagram posts on mobile, How to create consistent content for your business, How to leverage reviews to market your business. Brick has become the trusted and efficient digital marketing department our company needed to get to the next plateau. The results speak for themselves – over the last two years, Brick Marketing has helped increase our Google traffic by 315.43%. That said, this is all contingent on your business being local-focused as well (such as a restaurant) and thus set up to benefit from that local knowledge and those local connections. They were communicative, responsive and transparent throughout, detailing an extensive game plan and delivering on every count. They’ve always been willing to provide valuable input for any project we were working on and recently helped the company launch a brand new website, ensuring that our SEO efforts and value stayed intact.”, – Trish Voskovitch, Sr. We could not be more pleased with the job Brick is doing for us.”, – Adam Reed, Foundation Support Specialists,  Boston Office: Brick Marketing Often what we have seen at Credo is that agencies in smaller locales tend to hire younger people and train them up. Whether or not the firm is local shouldn’t matter here. In this post I am going to spell out the pros and cons, in my experience and opinion, of hiring a local marketing provider to help you with your business. What does an SEO agency or consultant actually do? Freelancer vs consultant vs agency – what’s the difference? In fact, Google almost seems to encourage this with their results for generic queries like [seo agency] that show local results based on your location: I will note that a query like [ecommerce seo agency] does not really return localized results and there is no map pack: But is hiring a local-based consultant/agency a good idea? Manager, Marketing Programs Enkata, “I have been very pleased with the responsiveness, diligent work efforts and creative ideas Brick Marketing has shown me since we started our organic SEO optimization campaign. display: flex; If you care about them working the same hours that you do, then having them local is a boon. I have tried to not let this unduly influence the pros and cons above, though I do recognize that it may have snuck in. We had previously used another SEO firm and although I think they were doing their job, it never felt right. Entrepreneur, marketer, dad, husband, outdoorsman, and the founder and CEO of Credo where we connect great companies with the best…, Posted by John Doherty on October 20, 2020 in SEO Tactics, *Don’t forget to like and subscribe to this channel so that you’re notified about weekly videos moving forward! Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. Fourth, agencies and consultants are great for different types of projects. I look forward to continuing our partnership with the Brick Marketing team to surpass our SEO goals!”, – Brett Prince, Vice President of Marketing Corindus Vascular Robotics. The truth is, there are pros and cons to both situations. But you also may not.

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